Why I Built a Zero Brokerage Fee Model for Experienced Agents

For years, I watched good agents do everything right—build relationships, manage transactions professionally, protect their clients—yet still give up a large portion of their income to brokerage fees that had very little to do with actual support. At some point, I had to ask an honest question: what are agents really paying for, and is it still necessary?

As a broker working closely with agents across North Texas, I saw a clear pattern. Most experienced agents do not need daily supervision, office meetings, or constant check-ins. What they do need is credible broker support when a deal becomes complex—during negotiations, contract issues, or high-risk moments where experience matters. Unfortunately, the traditional brokerage model ties that occasional need for support to ongoing, expensive overhead.

That disconnect is why I built a zero brokerage fee model. Not as a promotion, not as a gimmick—but as a structural decision. By eliminating unnecessary layers like mandatory office time, recurring internal meetings, and bloated systems, I was able to remove brokerage fees entirely while still preserving what actually matters: access to the broker at the deal table.

This model is designed specifically for experienced agents who already know how to run transactions but want a cleaner, more efficient structure behind them. It allows agents to keep more of their commission, reduce operating costs, and maintain independence—without being unsupported when a deal requires judgment, strategy, or intervention.

Brokerage support should not be something you pay for every day just in case you might need it once in a while. It should be available when the risk is real and the stakes are high. That is the role I choose to play as a broker.