Setting the list price for your home involves evaluating various market conditions and financial factors. During this phase of the home selling process, your REALTOR® will help you set your list price based on:
- Pricing considerations
- Comparable sales
- Market conditions
- Offering incentives
- Estimated net proceeds
Pricing Considerations – Find a Balance Between Too High and Too Low
When setting a list price for your home, you should be aware of a buyer’s frame of mind. Consider the following pricing factors:
TIP: Never say «asking» price, which implies you don’t expect to get it.
Price Against Comparable Sales in Your Neighborhood No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market.